{"id":226,"date":"2024-05-03T18:55:11","date_gmt":"2024-05-03T18:55:11","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart-elementor\/?p=226"},"modified":"2024-05-03T18:55:11","modified_gmt":"2024-05-03T18:55:11","slug":"retaining-users-on-a-mobile-app","status":"publish","type":"post","link":"https:\/\/launchyourapp.net\/fr\/retaining-users-on-a-mobile-app\/","title":{"rendered":"Retaining users on a mobile app"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"226\" class=\"elementor elementor-226\">\n\t\t\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-5554060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5554060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5745714\" data-id=\"5745714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7828052 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7828052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Retaining users on a mobile app is one of the most tedious tasks that require some critical measures. There is no point in creating a mobile app if no one is going to use it. The process of retaining the users on the app is called app retention and this article will give you a clear understanding of multiple ways to prevail just that.<\/p><p>According to the statistics, more than 40% of users stop using the app after one month of using it continuously while the percentage goes down to only 10% after 6 months of the app launch. Ultimately there are only 4% of users that continue to use the app even after a whole year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-8893899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8893899\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45261\" data-id=\"45261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8503689 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"8503689\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\">The statistics<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803223 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"9803223\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The statistics speak for themselves when it comes to understanding how companies don\u2019t bother to retain the users even after spending multiple dollars on launching an app in the first place. The rate of getting a mobile app is increasing by the moment while the app retention strategies are nowhere to be seen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6723891 wd-width-100 elementor-widget elementor-widget-wd_images_gallery\" data-id=\"6723891\" data-element_type=\"widget\" data-widget_type=\"wd_images_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-images-gallery photoswipe-images wd-carousel-container\" style=\"--wd-align-items:center; --wd-justify-content:center;\">\n\t\t\t\t\t\t\t<div class=\"wd-carousel-inner\">\n\t\t\t\t\t\t<div class=\"wd-carousel wd-grid\" data-scroll_per_page=\"yes\" style=\"--wd-col-lg:3;--wd-col-md:3;--wd-col-sm:1;--wd-gap-lg:30px;--wd-gap-sm:10px;\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-carousel-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/mobileapp-header-1.jpg\" data-width=\"1760\" data-height=\"1380\" data-index=\"1\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"700\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/mobileapp-header-1-450x700.jpg\" class=\"attachment-450x700 size-450x700\" alt=\"mobileapp-header-1\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/sara-kurfess-6lcT2kRPvnI-unsplash-scaled.jpg\" data-width=\"1280\" data-height=\"1920\" data-index=\"2\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"700\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/sara-kurfess-6lcT2kRPvnI-unsplash-scaled-450x700.jpg\" class=\"attachment-450x700 size-450x700\" alt=\"sara-kurfess-6lcT2kRPvnI-unsplash\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-carousel-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667.jpg\" data-width=\"1000\" data-height=\"667\" data-index=\"3\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667.jpg\" class=\"attachment-450x700 size-450x700\" alt=\"photo-1599507593499-a3f7d7d97667\" srcset=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667.jpg 1000w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-350x233.jpg 350w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-300x200.jpg 300w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-600x400.jpg 600w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-768x512.jpg 768w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-700x467.jpg 700w, https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/photo-1599507593499-a3f7d7d97667-500x334.jpg 500w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-nav-arrows wd-pos-sep wd-hover-1 wd-icon-1\">\n\t\t\t<div class=\"wd-btn-arrow wd-prev wd-disabled\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wd-btn-arrow wd-next\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3768947 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"3768947\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the increasing cost of development, every organization must keep a budget to implement app retention strategies to get maximum ROI.<\/p><p>Understanding Mobile App Engagement Metrics:<\/p><p>The way multiple users engage with a mobile app makes you determine the success and failure of the application. More is the user engagement, more is the app success and better is the completion of goals. Here are some of the major app engagement metrics one must know:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3921119 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"3921119\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\">Mobile App<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7734439 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7734439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mobile App Downloads: More is the number of downloads of a mobile app, more is the number of users for that app that can be retained with several practices.<\/p><p>Active Users: It represents the users that are using the mobile app daily.<\/p><p>Session Interval: It represents the time between two sessions of using a mobile app.<\/p><p>Session Length: It represents the duration the users are putting into using the mobile app.<\/p><p>Lifetime Revenue: It represents the revenue gathered from a single user from the time he started using the application to the time he stopped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-3821037 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3821037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5263793\" data-id=\"5263793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded21ec elementor-widget elementor-widget-image\" data-id=\"ded21ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"wd-lazy-fade\" src=\"https:\/\/launchyourapp.net\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/elementor\/thumbs\/Samsung-S6-Phone-Banner-pfad13pquv71q1nf0dkerb12ddrtmt2pscrgzvhopk.jpg\" title=\"Samsung-S6-Phone-Banner\" alt=\"Samsung-S6-Phone-Banner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6019159 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"6019159\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-small text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-m\">Understanding the app engagement<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6716476 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6716476\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding the app engagement metrics can give the organizations a clear picture of where they lack and where they suffice to the user requirements. It further makes them get a clear understanding of their ROI as well as the intervals they need for optimization of the app for better retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9708129\" data-id=\"9708129\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54a9b8 elementor-widget elementor-widget-image\" data-id=\"b54a9b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"wd-lazy-fade\" src=\"https:\/\/launchyourapp.net\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/elementor\/thumbs\/rahul-chakraborty-xsGxhtAsfSA-unsplash-pfad13pquv71q1nf0dkerb12ddrtmt2pscrgzvhopk.jpg\" title=\"rahul-chakraborty-xsGxhtAsfSA-unsplash\" alt=\"rahul-chakraborty-xsGxhtAsfSA-unsplash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6915762 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"6915762\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-small text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-m\">Cohort Analysis<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2839538 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"2839538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is one of the most necessary steps of retaining app users as well as keeping them engaged for a longer period. Determining the actions of the app users from the very beginning can offer you a clear understanding of the best features of the app and the features that pushes them to quit using the app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-7334519 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7334519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5437463\" data-id=\"5437463\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b16588a elementor-widget elementor-widget-image\" data-id=\"b16588a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"wd-lazy-fade\" src=\"https:\/\/launchyourapp.net\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/elementor\/thumbs\/android-games-apps-banner-pfad1gvhijp28l4avj96q7pioryymkiyi5w9pqy6ag.jpg\" title=\"android-games-apps-banner\" alt=\"android-games-apps-banner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5489950 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"5489950\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-small text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-m\">Easy Onboarding<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9034627 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"9034627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is vital to offer an efficient onboarding process to the users to retain them. Making the onboarding process of the application easy should be one of the topmost priorities of an organization. More is the difficulty faced by the users in using or signing up with an app, more is the probability of them abandoning that application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3848166\" data-id=\"3848166\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c59dd elementor-widget elementor-widget-image\" data-id=\"a1c59dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"wd-lazy-fade\" src=\"https:\/\/launchyourapp.net\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/elementor\/thumbs\/android_banner-926x402-1-pfkzx8s7ein8dpf0b5b83fcp3bhwog5pxim1mzlwew.png\" title=\"android_banner-926&#215;402\" alt=\"android_banner-926x402\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1758083 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"1758083\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-small text-center\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-m\">Using Push Notifications<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9934294 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"9934294\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Push notifications are used by the mobile apps to offer timely information to the app users thereby adding to the retention rate. The app must offer push notifications whenever required to the user as a way of welcoming them to the app platform, offering them the relevant information, taking surveys and more. They can be further used to engage the customers that have stopped using the app altogether.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-8973820 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8973820\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7323209\" data-id=\"7323209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468472 elementor-widget elementor-widget-wd_testimonials\" data-id=\"468472\" data-element_type=\"widget\" data-widget_type=\"wd_testimonials.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"testimonials testimon-style-standard  color-scheme- testimon-align-left wd-carousel-container\" id=\"carousel-6217\">\n\t\t\t\t\t\t\t<div class=\"wd-carousel-inner\">\n\t\t\t\n\t\t\t<div class=\"wd-carousel wd-grid\" data-scroll_per_page=\"yes\" style=\"--wd-col-lg:1;--wd-col-md:1;--wd-col-sm:1;--wd-gap-lg:30px;--wd-gap-sm:10px;\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-carousel-wrap\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n<div class=\"testimonial wd-carousel-item\">\n\t<div class=\"testimonial-inner\">\n\t\t\t\t\t<div class=\"testimonial-avatar\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"101\" height=\"100\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/05\/w-lawyer-testimonials-2-opt-small.jpg\" class=\"testimonial-avatar-image\" alt=\"\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"testimonial-content\">\n\t\t\t<div class=\"testimonial-rating\">\n\t\t\t\t<span class=\"star-rating\">\n\t\t\t\t\t<span style=\"width:100%\"><\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\n\t\t\t<p><em>Using in-app messages is one of the most useful strategies of user engagement and as well as retention on the application. Most mobile apps with the highest customer retention and engagement send out timely and significant in-app messages to keep the customers in the loop. Apart from offering a better UI\/UX, sending out necessary in-app messages such as payment approval, payment denies, an order placed, order delivered, requesting feedback and more can help the apps to retain the customers while increasing the engagement tenfold. According to the statistics, better use of in-app messages increases customer retention by a total of 3.5% when compared to the app that doesn\u2019t send them out.<\/em><\/p>\n\t\t\t<footer>\n\t\t\t\tMike Johnson\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\tUX Designer\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/footer>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-nav-arrows wd-pos-sep wd-hover-1 wd-icon-1\">\n\t\t\t<div class=\"wd-btn-arrow wd-prev wd-disabled\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wd-btn-arrow wd-next\">\n\t\t\t\t<div class=\"wd-arrow-inner\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"wd-negative-gap elementor-section elementor-top-section elementor-element elementor-element-7217512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7217512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-989809\" data-id=\"989809\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2919693 wd-width-100 elementor-widget elementor-widget-wd_title\" data-id=\"2919693\" data-element_type=\"widget\" data-widget_type=\"wd_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"title-wrapper wd-set-mb reset-last-child wd-title-color-default wd-title-style-default wd-title-size-default text-left\">\n\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title wd-fontsize-l\">Personalized User Experience<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6384042 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6384042\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another way of engaging and retaining customers on an application is to offer them a personalized in-app experience based on their app store history, location and more. The personalization can be dynamic or static based on the app budget requirements. The developer must keep in mind that the personalization doesn\u2019t overshadow the security terms and conditions. Apart from this, personalization tactics also include sending them the email on card abandonment, products stocks, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3936507 wd-width-100 elementor-widget elementor-widget-wd_images_gallery\" data-id=\"3936507\" data-element_type=\"widget\" data-widget_type=\"wd_images_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-images-gallery photoswipe-images\" style=\"--wd-align-items:center; --wd-justify-content:center;\">\n\t\t\t\t\t\t<div class=\"wd-grid-g\" style=\"--wd-col-lg:1;--wd-col-md:1;--wd-col-sm:1;--wd-gap-lg:30px;--wd-gap-sm:10px;\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/daniel-romero-yp-BBMj_4wM-unsplash-scaled.jpg\" data-width=\"1920\" data-height=\"1076\" data-index=\"1\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/daniel-romero-yp-BBMj_4wM-unsplash-scaled-1200x600.jpg\" class=\"attachment-1200x600 size-1200x600\" alt=\"daniel-romero-yp-BBMj_4wM-unsplash\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/hardik-sharma-CrPAvN29Nhs-unsplash.jpg\" data-width=\"1920\" data-height=\"1920\" data-index=\"2\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/hardik-sharma-CrPAvN29Nhs-unsplash-1200x600.jpg\" class=\"attachment-1200x600 size-1200x600\" alt=\"hardik-sharma-CrPAvN29Nhs-unsplash\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item wd-col\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a  href=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/kobu-agency-0mletxmBcVQ-unsplash-scaled.jpg\" data-width=\"1280\" data-height=\"1920\" data-index=\"3\" data-elementor-open-lightbox=\"no\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/launchyourapp.net\/wp-content\/uploads\/2021\/07\/kobu-agency-0mletxmBcVQ-unsplash-scaled-1200x600.jpg\" class=\"attachment-1200x600 size-1200x600\" alt=\"kobu-agency-0mletxmBcVQ-unsplash\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7542969 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7542969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rewards and Credits<\/p><p>Offering rewards and credits to loyal customers is one of the most sought after ways of retaining customers on the app. This is fruitful for the eCommerce apps that can offer discount coupons, rewards, credits and more to its customers for increasing the overall engagement on the app as well as get better revenues. Offering the users perks for prevailing additional sign-ups and referrals is another tactic to increase engagement and retention.<\/p><p>Since creating a mobile app requires lots of effort and money, shifting the retention curve up must be one of the topmost priorities of an organization while deciding the development path. A business that can retain as well as engage major customers over their mobile or web app can ultimately increase its overall revenue. One must make sure to offer a dedicated strategy and management to user retention before acquiring more customers. Converting the users to long-term customers is the ultimate goal and a customized retention and engagement strategy can help businesses get just that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Parturient in potenti id rutrum duis torquent parturient sceler isque sit vestibulum a posuere scelerisque viverra urna.\u00a0Egestas tristique v<\/p>","protected":false},"author":1,"featured_media":13859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[362],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retaining users on a mobile app - Launch Your App<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/launchyourapp.net\/fr\/retaining-users-on-a-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retaining users on a mobile app - 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